Top Fashion Games on iOS in the UK: Q3 2025

In the third quarter of 2025, the top five fashion games on iOS in the United Kingdom showcased diverse performance metrics. Here's an overview based on data from Sensor Tower.

Project Makeover from Magic Tavern, Inc. demonstrated a fluctuating revenue stream, peaking at around $103K in the final week of September. Weekly downloads varied, reaching a high of 4.3K in August, though they tapered off to 1.9K by the end of the quarter. Active users experienced a decline from 50.6K at the start to approximately 41.6K by quarter's end.

SuitU: Fashion Avatar Dress UP by Libii HK Limited saw a peak in weekly revenue at $15.2K in mid-August. Downloads were highest in early August at 2.4K, with active users remaining relatively stable around the 22K mark throughout the quarter.

Merge Studio: Fashion Makeover from Paxie Games maintained a steady weekly revenue, starting at $10.5K and gradually decreasing to $6.7K by the end of September. Downloads initially peaked at 5.4K in July but decreased to 3.7K later. Active users fluctuated slightly, ending the quarter at around 13.2K.

Glow Fashion Idol achieved significant growth in revenue, reaching $12.6K at the start of September. Downloads peaked at 6.9K mid-September, and active users increased from 13K to over 20K during the quarter.

Lastly, Covet Fashion: Dress Up Game by Crowdstar LLC had a moderate revenue trajectory, with $13K in early August. Downloads were stable, peaking at 733, while active users saw a decline from 26.2K to 21.1K by the quarter's end.

For more detailed insights and data, visit Sensor Tower.